New York City has been at the forefront of new trend in art and design and it is a place where artists and creatives from around the world gather. Many shops in NY like an artistic boutique, an organic cosmetic store, a contemporary café, etc., are full of cutting-edge original designs.Loosely grouped under the three categories of food, fashion and living, this book introduces retailers who have successfully created unified images that extend from store interior to graphic communications, such as shop cards, flyers, direct mails, menus, shopping bags and more.